App of the month: Frequently Bought Together
Frequently Bought Together is a great way to sell two or more products together. You’ve seen how Amazon invests enthusiastically on recommendations; Shopify merchants can now too.
Frequently Bought Together analyses purchases made from your store and automatically recommends products to offer your customers that will compliment their purchase. It also has the option of manual recommendations, where you can create your own bundles. And to make the sale more attractive, you can create discount up-sell bundles too. Ultimately it's aim is to drive customers to add more products to their order.
Up-selling and cross-selling should be part of a well-planned strategy to increase sales on your online store. And with apps like this, it’s made simple. It’s easy to install and use, with a solid customer service to back it up.
